Premium Berlin GmbH07/2026 – 11/2026 23× more views
Heiner Schneider
Full-time social media and online marketing for a Berlin menswear house.
A presence that fits the house: a clear Instagram profile and newsletters that lead into the collection.
- Meta Business Suite
- MMailchimp
- Canva Pro
- CCapCut
- Adobe Premiere
54,706Views+2,242.9%
1,680Interactions+4,700%
594Link clicks+100%
28.1%Newsletter open rateSeptember 2026
Client
Heiner Schneider is a menswear house in Berlin and part of Premium Berlin GmbH. From July to November 2026 the online marketing sat there full time: Instagram, content and the newsletter from one desk.
Starting point
- No experience with professional social media until then.
- The channel had no structure: posts went out without a plan.
- No strategy and no audience analysis.
- No Meta Ads and no paid reach.
- A portrait as the profile image instead of a logo, and no clear brand presence.
- 1,042 followers across 398 posts.
Approach
First the channel was given a structure. Then the existing posts were reworked, one step at a time.
Delivery
- The channel: Instagram full time, from planning to publishing.
- Content: concept and production of reels on the collection, the craft and made to measure.
- Brand presence: the logo as the profile image, highlights, and a feed with one visual system.
- Newsletter: concept and sending through Mailchimp to the customers.
- Performance: reach, open rate and click rate as the basis for the next pieces.
Newsletter
August 2026
Sommerliche Leichtigkeit
561 recipients · 26.1% opened · 9.4% clicked
September 2026
Cesare Attolini
508 recipients · 28.1% opened · 8.2% clicked
Results
Instagram, 20 July to 22 September. The percentages are the change against the previous period.
Previous periodThis period
54,706Views
+2,242.9%
1,680Interactions
+4,700%
594Link clicks
+100%
1,602Profile visits
+693.1%
23× more views
Views rose from about 2,300 to 54,706, interactions grew 48-fold, and link clicks doubled. The newsletter reached a 26.1% open rate and 9.4% clicks in August, and 28.1% opens and 8.2% clicks in September.
Example posts
01
Finamore linen shirts
Show the summer linen collection and send people to the shop.
- Meta Business Suite
- Canva Pro
- CCapCut
- Adobe Premiere
02
Gabo Napoli craft
Show the craft detail of a Neapolitan jacket.
- Meta Business Suite
- Canva Pro
- CCapCut
- Adobe Premiere
03
Made to measure, as a gift
Present made to measure as a gift and start appointments.
- Meta Business Suite
- Canva Pro
- CCapCut
- Adobe Premiere