Adsthetics

Client

Adsthetics is a performance marketing agency. I work there freelance, across several clients. The work is strategy, planning and creative: cleaning up ad accounts, setting keywords and audiences, steering budgets and making ads that sell. This case is one of them: Med School Entry, interview preparation for medicine and dentistry in the UK.

Starting point

• July was the test phase: one first purchase, then a UCAT/WhatsApp test with cheap traffic and a weak conversion.
• The account was not built for sales. Website purchases, lead forms and a webinar were joined into one conversion structure.

Approach

In this work, design is often a matter of taste. What matters is what the data shows. Every creative and every audience starts as a hypothesis and is tested on as little budget as possible before more money goes in.

• Clean up the accounts: structure campaigns, ad sets and tracking in Meta Ads and Google Ads.
• Keywords and audiences: choose them so as little budget as possible lands with people who will not buy.
• Strategy and planning: give each offer one job, sale, lead or webinar, and split the budget accordingly.
• Test on a small budget: run creatives against each other and switch off the weak ones early.
• Scale on purchase value: raise the budget only once sales justify the spend.

Delivery

• Account care: cleaning up and running Meta Ads and Google Ads, including the pixel and conversion tracking.
• Steering: budget scaled with performance. The website campaign ended at £70 a day.
• Asana: projects and clients run in Asana, from the brief to approval.
• Ads: creatives for several clients, here Med School Entry, The Arts Centre Hounslow and Green Gardening.

Results