Profile

Profile

Performance marketing with measurable results. I test campaigns, steer budgets by ROAS and CPA, and scale what pays back.

At Med School Entry the account ROAS is 3.48×, and the website campaign reaches 8.10×. At Top10 Berlin, average monthly reach is up 257% year on year.

I trained as a journalist and still shoot, edit and write myself. That is how the hooks and creatives get made. The decision to scale follows the data.

Focus: performance marketing, social media and content for lifestyle, sport, food and local business.

Berlin · Remote and hybrid · Available now

Skills

SMM strategy

Strategies with a clear structure and a niche.

Content planning

An editorial structure, series, and a plan that holds.

Photo and video

Production, editing and short-form content from one desk.

Copywriting

Copy that wins attention and stays in mind.

Community Management

Care, moderation and organic growth.

Analytics

Basic analytics, and optimisation based on the numbers.

Ad campaigns

Concept and running of campaigns, from the creative to the delivery.

Performance Marketing

Running paid campaigns on Meta Ads and Google Ads, from the test to the scale-up.

Experience

07/2026 – today

Freelance Performance Marketing Specialist

Adsthetics

Several clients, including Med School Entry.

07/2026 – 11/2026

Online Marketing

Heiner Schneider (Premium Berlin GmbH)

Full-time online marketing for the menswear house.

04/2025 – today

Freelance content creator and social media manager

Top10 Berlin

Still taking individual briefs as a freelancer.

since 2024

Dance teacher and professional dancer

tanz studio motions Berlin · Aura Pole Dance Kreuzberg

Own Instagram account as a portfolio, work with partners, and promotion for new studio members.

09/2021 – 02/2022

PR manager

Software Start-Up, Odesa

01/2020 – 07/2021

Federal volunteer service (voluntary social year)

Freie Waldorfschule Kreuzberg, Berlin

11/2018 – 11/2019

Au pair

Familie Lögters, Köln

09/2015 – 10/2018

Head of the Journalism Club

Schulkomplex «Harmonie», Odesa

01/2011 – 07/2017

Freelance journalist

Various outlets, Odesa

Education

2010–2016

Master’s degree in Journalism, with distinction

Odesa National University

Certificates

2024–2025

IT consultant and online marketing consultant

Digital Career Institute

1,800 teaching units: campaigns, analytics, SEO, paid and social. Placement at Top10 Berlin.

2026

Targetologist course

Kukurudza

Meta Ads in practice: audiences, creatives, scaling and reading the campaigns.