Top10 Berlin

Client

Top10 Berlin is Berlin’s largest location guide, with independent rankings across food, nightlife, wellness, entertainment, shopping and events. About half a million page views a month.

Starting point

• No clear social media strategy
• Irregular posting, and no content plan
• No consistent visual branding
• A high share of inactive followers
• Most posts came from collaborations with bloggers

Approach

Every location goes through the same process, from the brief to the read-out. That produces formats people recognise, instead of one-off posts.

• Brief: Top10 Berlin assigns a location.
• Preparation: read the location, then strategy, content concept and how it will be put out.
• On site: organise the visit and align it with the people responsible.
• Production: photo and video are made on location.
• Post and publishing: the edit, the copy and the posting on Top10 Berlin’s channels.

Delivery

• Strategy: building and running one social media strategy.
• Content plan: plans built around trends, the season and what each platform needs.
• Production: photo and video on site, cut for reels, stories and short video.
• Campaigns: developing, planning and running social campaigns.
• Copy: pieces that inform and stop the scroll.
• Analysis: read the performance of content and campaigns, then adjust the strategy.

Results

• One visual language, which strengthens the character of the lifestyle guide.
• Formats people recognise, so followers come back.
• Hooks that stop the scroll.
• Decisions based on the performance read-out.

Before

After